You’d think with a predominantly gay fashion industry that a Marc Jacobs (of all people) ad of a kissing couple, who happened to be men, wouldn’t cause so much of a whisper. Note that Marc Jacobs, flaunting his reputation for controversy, has outdone himself in the past with tween Dakota Fanning back in ’06. I’ve walked around the city and given as much attention of two, shorts and cardigan/v-neck wearing gay men kissing as I did of a straight couple. So in rejecting the Marc Jacobs ad, does Men’s Vogue not realize that 90% of its demographic are Marc Jacobs devotees? According to The Cut, Marc Jacobs released his statement describing his disbelief:
“Funnily enough the most complaints were about the series with Dick Page and James Gibbs because they are a gay couple. Men’s Vogue even refused to publish it. Dick is a very close friend of mine and I’ve known him for 20 years — he’s been part of the Marc family for 20 years. And I like the idea of having a gay couple in a men’s ad because it makes sense. And I wanted the ads to be like they are — very romantic, tender and sweet. I certainly didn’t want to have anything provocative, not at all.”
Can Men’s Vogue not afford to research their demographic? I think of it as an investment considering the state of the economy and the fate of magazines these days.