From far left: Crystal Renn, Amy Lemons, Ashley Graham, Kate Dillon, Anansa Sims and Jennie Runk. Bottom Center: Lizzie Miller.
After an overwhelming positive response from the Lizzie Miller editorial in Glamour‘s September Issue, Cynthia Leive, editor-in-chief of Glamour, followed up the hype by boasting Lizzie plus six plus-sized models (above). Responding to the pleas of normal sized women everywhere, Glamour revealed their commitment to promoting ‘healthy’ models, backed by scientific evidence supporting their decision.
“We are undergoing a shift in the mind-set of the modern female consumer,” explains Ben Barry, who coauthored a study on how women in the United States, Canada and the United Kingdom respond to advertising images. Conducted in collaboration with the University of Cambridge’s Judge Business School, the study of more than 3,000 subjects showed that women were most likely to want to purchase a fashion product if it was associated with a model that directly resembled them. “This does not mean that women want to do away with aspirational images,” cautions Barry. “It is the very opposite. The worst thing a magazine could do is to showcase an image of a ‘normally sized’ model that looks like most driver’s license pictures, with poor styling, clothing and photography. Instead, women want these models to have the same glamour and artistry as other fashion models.” [Glamour]
Whether this move will slowly sway other editor’s choice in models, has left to be seen. Voluptuous women, until Twiggy, were in vogue as was the case for portly women in Hawaiian culture. But those facts are archaic – in fashion, thinking backwards is frowned upon.
I’ll leave you with something to think about. You have to wonder, if models above size 6 are considered plus-size but most plus sized models are sizes 10+ (the average woman is size 12), where does that leave the woman who is in between anorexic and average? I sure wouldn’t mind highbrow magazines promoting a healthy size 6.