Rumor has it that struggling publishing house, Hatchette Filipacchi Media, is all ears for ridding Elle magazine to Condé Nast for much needed short term cash. With 25% cuts to Condé Nast’s budgets, executives at 4 Times Square appear to be jittering in their seats at the opportunity to convert their laid off employee’s dollars and four foldings of its unprofitable magazines into yet another fashion magazine.
Here, at display number 1, lies Details and GQ side by side. Apparently the eyes at Condé Nast glaze over that detail. That is, unless they’re looking to purchase Elle, fold the magazine and heavily push the Vogue brand. According to FWD, Vogue boasts 1,200,000 subscribers as opposed to Elle‘s formidable 1,050,000. But, with Vogue’s 2.8% drop in news stand sales juxtaposed to Elle’s 12.2%, the cut-throat move could be a reasonable long-term investment. But, I’m just looking at it from a business perspective. Don’t hate me.