Support the Fight Against HIV With Jimmy Choo Project Pep/72 Competition

pep contest 1

Photos: Jimmy Choo 72

Within the first 72 hours of contracting HIV, PEP medication can tip the scale from a ‘prolonged’ death, to favoring life. Imagine the desperation of a rape victim, unable to seek appropriate treatment and HIV prevention medication due to inadequate funding and few accessible 24/7 clinics. Every hour leading up to the threshold are the most crucial hours that determine the fate of a victim’s life.  Jimmy Choo and the Elton John AIDS foundation are collaborating to launch a PEP charity collection and an online photography contest in efforts to support the Simelela Rape Center in South Africa, country to the highest density of rape cases in the world.

For a good cause (and because you’re a Jimmy Choo fan) submit your photographs pertaining to the theme, “You, Your Shoes and 72” for a chance at the Grand Prize of 7 Jimmy Choo shoes and 2 Jimmy Choo bags of your choice. The prize details are as follows:


Grand Prize

Those who submit their entries before 26th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges London on 29th October. On this night Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.

The overall winners will be announced after the competition close on 7th December. On offer is a Grand Prize of 7 pairs of Jimmy Choo shoes and 2 handbags, plus over 100 exclusive Jimmy Choo prizes.

To help you get jump started on the competition, I’ve attached a few submitted entries below:

pep contest 3

pep contest2PEP contest 4

Good luck and support the fight against HIV!


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