Superette: ‘Be Caught Dead in it’

superettePhoto: Superette

Thanks to Copyranter making light of the unrestrained advertisement industry, Australian boutique, Superette, unveiled their controversial campaign in time for the (former) Halloween season boasting the slogan, ‘Be Caught Dead in it.’ Distasteful? Yes, but with the state of a fashion and a culture obsessive society we’ve been unfortunate to have been born into, such a state of obsession for clothes wouldn’t surprise me had it compelled someone to kill. People have killed for less, although my manic state of mind wouldn’t exactly overpower my sanity for the articles clothing that these models are fashioning.



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