Scott Schuman, Burberry Secret Project Debuts

Art of the Trench

The mystique surrounding Scott Schuman’s mysterious project was unveiled with a slew of photographs with Burberry trench coat wearing pedestrians front and center, aggregated onto Art of The Trench.

Upon accessing the site, you’re taken to a collage of children, men and women in everyday, every walks of life (in terms of demographic – obviously not socioeconomic status) where you’re given the choice to view Scott Schuman’s photographs categorized into genders, popularity and style (belted or unbelted). Convenient isn’t it?

Think of the project as a high-tech, upgraded blog format that trumps Schuman’s The Sartorialist. But better yet, the site clues into a new collaboration by a new photographer in the works. Let me guess. Tommy Ton? Garance Doré? With Scott Schuman having broken Burberry’s cherry, the latter is more likely. Who would you like to see as the next face behind the lens?


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