Condé Nast revealed its 2009 ad-page statistics and the numbers are looking dismal.
The New York Times reveals that Condé Nast’s ad pages have depreciate by 31.6 percent since 2008 totaling 8,359 lost ad pages.
Architectural Digest’s ad pages fell 49.9 percent
W‘s ad pages plummeted 46 percent
Condé Nast Traveler‘s ad pages fell 41.1 percent
Details‘ ad pages are down 39 percent
Wired‘s ad pages are down 39 percent
Teen Vogue is down 38.9 percent
Vogue dropped 33 percent
GQ dropped 32.9 percent
Self dropped 23.2 percent
Brides dropped 18.6 percent
Glamour fell 17.8 percent
Condé Nast’s prim taste for luxury advertisers has been largely to blame, the New York Times said. Publishing house Meredith, having diversified with mass-market advertisers, was not impacted as heavily by the recession as Condé Nast. And to think that Glamour faired the best among the 4 Times Square publications.
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