Models Need PR Too Says Lorenzo Martone

Lorenzo MartonePhoto: Getty Images

Marc Jacob’s fiance, Lorenzo Martone (of Chandelier Creative) and former Elite marketing director Ryan Brown have combined their industry know-how into ARC NY, that provides PR for models (they’re people too so why not?).

The service offers clients diversification of model’s portfolios, that can garner careers outside of the catwalk, from acting, to singing and designing clothes in an already saturated industry. Models are people too you know. 99 percent of models never see a career into their 30s.

The agency has scooped up Lydia Hearst, Alessandra Ambrosio, Fernanda Motta, Julie Henderson and Jessica White. [New York Post]

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