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The term, “Momma’s Boy” wasn’t invented without reason. U.K. department store, Debenhams, surveyed shoppers to find that men shopped only 17 years of their lives. Who is responsible for rest? Their mothers and wives/girlfriends.
The Telegraph revealed:
After a brief period of independence between the ages of 19 and 36 when men chose their own boxers or briefs, they then settle down and hand over the responsibilities to their girlfriends or wives. From then on, they are strangers to underwear departments.
Rob Faucherand at Debenhams said: “It is odd that even the most macho men delegate the duty of buying new underpants – the garment closest to their masculinity – to women as soon as they can.
“I’m sure Freudian analysis of this trait would give us all a clearer insight into human relationships.”
The country’s biggest pants retailer, Marks & Spencer, has for some time been aware this trend and ensures its male underwear section is targeted at its female shoppers. Manufacturers, most notably Armani, have also appealed to female sensitivities by publishing erotic photographs of David Beckham modelling its men’s underwear range.
A spokesman for M&S said: “We’ve noticed that the David Beckham-style hipster pants are bought predominantly by women, not men.”
The comments on M&S’s website about men’s pants are universally written by female customers.