Forever 21 and Chanel Go to Print

On Friday, Forever 21 will be welcoming a new magazine department in their retail empire, following in the footsteps of its competitor, H&M. According to Nitrolicious, “Each issue will include two to three features, a fashion gallery of looks with styling tips, coverage of trends available at Forever 21, street style, makeup and beauty tutorials, a lifestyle section including the latest in books/art/music, coverage of noteworthy Forever 21 collaborations, and an interview with a notable VIP.”

Check out the exclusive on the first issue of Forever 21 above.

Photo: Purple-diary.com

On a more highbrow note, Chanel has plans to diversify on the Forever 21 and H&M front. Chanel’s magazine, 31 Rue Cambon, (above) takes its title from the location of its first Chanel boutique in Paris.

According to Olivier Zahm, “This is the first issue of 31 Rue Cambon, the first Chanel magazine which I have art directed and designed for Karl Lagerfeld, to be distributed worldwide in all the Chanel stores.”

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