Condé Nast revealed its 2009 ad-page statistics and the numbers are looking dismal.
The New York Times reveals that Condé Nast’s ad pages have depreciate by 31.6 percent since 2008 totaling 8,359 lost ad pages.
Architectural Digest’s ad pages fell 49.9 percent
W‘s ad pages plummeted 46 percent
Condé Nast Traveler‘s ad pages fell 41.1 percent
Details‘ ad pages are down 39 percent
Wired‘s ad pages are down 39 percent
Teen Vogue is down 38.9 percent
Vogue dropped 33 percent
GQ dropped 32.9 percent
Self dropped 23.2 percent
Brides dropped 18.6 percent
Glamour fell 17.8 percent
Statistics based on The Publisher’s Information Bureau
Condé Nast’s prim taste for luxury advertisers has been largely to blame, the New York Times said. Publishing house Meredith, having diversified with mass-market advertisers, was not impacted as heavily by the recession as Condé Nast. And to think that Glamour faired the best among the 4 Times Square publications.
You can browse a magazine’s ad page statistics and earnings with the link above.
W magazine is seeking submissions for its first W: The Art Project photography contest, to be judged by a distinguished panel. Entrants must immortalize the theme of ‘obsession’ with their cameras and must submit their work online from Oct. 1 until Dec. 1. Twenty semifinalists will be hand selected, from which a winner will be determined by the public. The grand prize winner will receive one on one art consultation by Blair Voltz Clarke, a new professional-grade camera, a W magazine promo feature and a free professional photo website membership. Sounds good? Interested? Check it out online here. Good luck!
Photo: W magazine
Dior’s stretch wool and alpaca coat, to order, 800.929.DIOR. Mikimoto necklaces and ring; Missoni leggings; Comme Des Garcons shoes.
I gave W a standing ovation for their ‘Sanctuary’ editorial, but their newest spread styled by Alex White and photographed by Craig McDean for their September issue, ‘Paper Bag Princess,’ culls high fashion and (for lack of a better term) homelessness. Wouldn’t you agree that W‘s deck, “Street style meets high fashion,” is tactless and beneath W? The real homeless of New York City lying on cardboard-box-cum-sleeping-mats desperate for sleep in 40 degree Fahrenheit, can not even afford a pair of jeans from Walmart.
Giorgio Armani’s rabbit fur coat, at Giorgio Armani, New York, and silk and nylon dress, at select Giorgio Armani boutiques. Viktor & Rolf necklaces; Chanel shoes.
I’m sure that they would agree (if they’re able to afford a copy of September’s W) that the cliché, ‘rubbing salt into open wounds,’ best explicates their resentment — I’ve yet to see the homeless in Giorgio Armani’s rabbit fur and Chanel shoes. These made up W princesses dawdle in duct taped high fashion shopping bags appear to embrace the penniless subculture. But I’m not convinced, having seen more and more 20 somethings begging on the streets. Maybe I’m taking this message too literally — although I can’t seem to figure out an alternative. I’m sure someone will make the case that W is going green, but I’m 110% sure that’s just not their intention.
Lanvin’s wool coat, silk velour gown and fur and wool scarf, at Barneys New York, New York. Lanvin hair comb, headpiece, pin, necklace (worn as belt) and bracelet.
— Francis Bea