Photo: Jimmy Choo
Forget Jimmy Choo’s collaboration with H&M. If you’ve been waiting for a Jimmy Choo shoe collection so diverse that it suits a working girl’s work and nightlife needs, you’re in luck.
Jimmy Choo has launched its special Spring 2010 collection, Choo 24:7 just time to keep Choo 24:7 bookmarked and women waiting for the first sign of Spring’s green. The collection has a personal flair courtesy of Tamara Mellon, President of Jimmy Choo, reflective of a diverse selection of heel heights, colors and material, that takes a woman from the workplace to a girls night out in the city 24 hours, 7 days a week.
This part is a PSA for the guys. Girls, skip to the next line. If you’re clueless about a present for your girlfriend, wife, sister, mother, platonic female friend, Jimmy Choo enthusiast come Valentines Day, something from Choo 24:7 is a sure bet. Trust me.
Photos: Jimmy Choo 72
Within the first 72 hours of contracting HIV, PEP medication can tip the scale from a ‘prolonged’ death, to favoring life. Imagine the desperation of a rape victim, unable to seek appropriate treatment and HIV prevention medication due to inadequate funding and few accessible 24/7 clinics. Every hour leading up to the threshold are the most crucial hours that determine the fate of a victim’s life. Jimmy Choo and the Elton John AIDS foundation are collaborating to launch a PEP charity collection and an online photography contest in efforts to support the Simelela Rape Center in South Africa, country to the highest density of rape cases in the world.
For a good cause (and because you’re a Jimmy Choo fan) submit your photographs pertaining to the theme, “You, Your Shoes and 72” for a chance at the Grand Prize of 7 Jimmy Choo shoes and 2 Jimmy Choo bags of your choice. The prize details are as follows:
Those who submit their entries before 26th October will be shortlisted for an exhibition at the celebrity launch event at Selfridges London on 29th October. On this night Tamara Mellon will launch the ‘PEP-Up Shop’ at Selfridges, which will display the Project PEP collection and the selected photo entries for 72 hours thereafter.
The overall winners will be announced after the competition close on 7th December. On offer is a Grand Prize of 7 pairs of Jimmy Choo shoes and 2 handbags, plus over 100 exclusive Jimmy Choo prizes.
To help you get jump started on the competition, I’ve attached a few submitted entries below:
Good luck and support the fight against HIV!
Tis the year whence highbrow meets mainstream designers, when Rodarte collaborates with Target, when all of Jimmy Choo’s fans can have a piece of his cheaper art. Walking into H&M on November 14, for the price, two months down the line, you shouldn’t curse the Chinese laborers and H&M execs when the heel or weave snaps or frays respectively, especially when, “Choo had a hard time creating nice things at an H&M price point.” [The Cut] The collection features shades of suede, neck-to-knee sequins (and all things shiny), fringe, faux hair and lots lots of (genuine) leather Jimmy Choo shoes. Take a look for yourself after the jump.
It’s a good time to be a pawn at Hearst. I’m a bit relieved that I declined an internship with Details after reading The New York Observer’s piece on the sharp shooting McKinsey folks scrutinizing the efficiency of Condé Nast’s publications. Not surprisingly, Gourmet, Bon Appetit and Details were high priority publications listed under ‘extensive changes’ — someone finally realized the redundancy of two publications (GQ and Details; Gourmet and Bon Appetit) that serve one purpose.
Cuts nearing 20%-25% are rumored and staff members are jittering in their Jimmy Choos dreading the corporate axe — it makes me wonder about how crazy we are to be pursuing this industry. In the mean time, you should say your farewell to flipping through ostentatious editorials set in the Amazonian jungle — Anna Wintour won’t be too happy — but I for one have already adapted long before McKinsey stepped foot into 4 Times Square. W magazine, thank you for satisfying my exotic pleasures.