Metropolitan Home will close its doors with its December issue, Hachette Filipacchi Media U.S. announced on Monday.
It is one of several home magazines to be eliminated in the last two years, given the bad housing market and lack of disposable income for redecorating.
Its ad pages from July to September fell 35.7 percent, to 127.4 pages, from the same period a year earlier, according to the Publishers Information Bureau. That drop was around the same as Gourmet’s; Condé Nast recently closed that magazine.
Hachette also publishes Elle Decor and said it would focus its efforts on that magazine. Elle Decor is faring worse in terms of overall ad pages in the third quarter. They fell 46.9 percent, to 123.2 pages, from the same period a year earlier. [New York Times]
At least Hatchette has Elle, that is unless rumors of Elle selling off to S.I. Newhouse for Condé Nast are true.
Editorial Pursuits 