1. JCPenny diffusion Line, Olsenboye, by the Olsen Twins for juniors, because tweens have sartorial tastes too. [Stylecaster]
2. Finally! Why should women have all the fun? Men’s diffusion line courtesy of Macy’s Thread & Heirs. [WWD]
3. Marc Ecko will get owned by fashion holding company, Iconix. [Racked]
4. Mulberry X Apple collaborate (Yes, Apple as in the ones who offer the sleek hand held geek-chic device you call iPod) [Stylelist]
5. “A key measure of consumer confidence continued to slip in October, with consumers’ gauge of the current economic situation falling to a 26-year low.” Woe is me. I encourage you to shop. [CNNMoney]
6. Rumor has it Tom Ford will try his hand at women’s wear — sometime soon, we think. [WWD]
7. The Gucci, Mark Ronson collaboration pop-up shop opened to a (gasp) thin crowd. Why should you pay $500 for a boat shoe when you can purchase six Top-Siders? [Racked]
Editorial Pursuits 